Download our latest rate card in PDF format HERE

2020 RATES

  • Back Cover

    Color

    • 1x – $3448
    • 3x – $3113
    • 6x – $2767
  • Inside Cover

    Color

    • 1x – $2528
    • 3x – $2275
    • 6x – $2023
  • Full Page

    Color

    • 1x – $1996
    • 3x – $1796
    • 6x – $1597
  • 2/3 Page

    Color

    • 1x – $1397
    • 3x – $1258
    • 6x – $1118
  • 1/2 Page

    Color

    • 1x – $1030
    • 3x – $926
    • 6x – $825
  • 1/3 Page

    Color

    • 1x – $731
    • 3x – $660
    • 6x – $586
  • 1/4 Page

    Color

    • 1x – $564
    • 3x – $508
    • 6x – $453
  • 1/3 Page Classifieds

    Color

    • 1x – $425
    • 3x – $380
    • 6x – $340
  • 1/6 Page Classifieds

    Color

    • 1x – $225
    • 3x – $200
    • 6x – $180

AD SIZES

  • Full Page w/o Bleed

    Live Area:  7.125 x 9.875

  • Full Page with Bleed

    Page Trim:  8.125 x 10.875
    Live Area:  7.625 x 10.375
    (all live material should be no closer than .25″ to trim)
    Page with Bleed: 8.625 x 11.375
    (bleed material should extend .25″ on all 4 sides)

  • 2/3 Page

    4.687 x 9.875

  • 1/2 Page

    Horizontal: 7.125 x 4.875

    Vertical: 4.687 x 7.5

  • 1/3 Page

    Square: 4.687 x 4.687

    Vertical: 2.25 x 9.675

  • 1/4 Page

    Vertical: 3.5 x 4.875

  • 1/3 Page - Classifieds

    Vertical: 2.187 x 9.625

    Square: 4.562 x 4.625

  • 1/6 Page - Classifieds

    Vertical: 2.187 X 4.625

2020 ADVERTISING DEADLINES

  • #265 February/March

    • Ad Space – 1/11/20
    • Artwork – 1/17/20
    • On Sale – 1/30/20
  • #266 April/May

    • Ad Space – 3/10/20
    • Artwork – 3/18/20
    • On Sale – 3/30/20
  • #267 June/July

    • Ad Space – 5/12/20
    • Artwork – 5/17/20
    • On Sale – 5/30/20
  • #268 August/September

    • Ad Space – 7/12/20
    • Artwork – 7/17/20
    • On Sale – 7/30/20
  • #269 October/November

    • Ad Space – 9/11/20
    • Artwork – 9/18/20
    • On Sale – 9/30/20
  • #270 December/January

    • Ad Space – 11/10/20
    • Artwork – 11/18/20
    • On Sale – 11/30/20

ONLINE BANNER ADS

We currently offer one web site ad size. 

  • Size: 170 pixels x 120 pixels; file submitted should be either a .jpg or .gif
  • Price: $100 per month in conjunction with a print ad. $150 per month without a print ad.
  • Note: The web ad may run longer or at different times from the print ad.

E-BLAST AND SOCIAL MEDIA ADVERTISING

Living Blues now offers an e-blast/social media post advertising opportunity. We can now blast your ad out to over 18,000 blues fan e-mail addresses, plus post your ad on our Facebook page (92,000 likes) and Twitter account (16,000) for $300. Facebook posts can also be boosted.

If you are creating a stand alone graphic for your e-blast, the longest dimension (height or width) should be no larger than 1200 pixels. If you are supplying images and text content, we can create an e-blast that is size appropriate. 

We also need: subject line, the name that will show in the “from” line, and any links. You can include video links if they are hosted on either Youtube or Vimeo.

If you are supplying HTML code, please note that any subsequent corrections after proof require that the corrected code be re-submittted. For this type of e-blast we require one or two graphic submissions to go along with the Facebook and Twitter components of the campaign.


AD SUBMISSION

Ads may be submitted via e-mail or uploaded to our Dropbox folder. If your file size is over 5MB, DO NOT SEND THE FILE VIA EMAIL. Please contact your ad rep or our production office for FTP instructions.


MATERIALS REQUIRED

Mechanical Requirements: All ads must be submitted in digital form. We can accept the following formats:

  • InDesign: must include all linked graphics and fonts.
  • Photoshop: tiff, eps, or jpeg. Layers must be flattened.
  • Illustrator: must include all linked graphics, fonts must be converted to outlines, and transparencies should be flattened at 300ppi resolution.
  • PDF: file should be distilled to press quality standards; fonts must be embedded. If you wish to distill your PDF to our press standards, we will be happy to supply pre-sets.
  • Please note: we cannot accept ads built in Microsoft Publisher or Microsoft Word.

Resolution: Living Blues is printed on glossy paper with a line screen of 150 lpi. Our minimum resolution requirement is 300 dpi.

Specifications: Living Blues is a 4-color glossy magazine. Ads are based on a trim size of 8.125” x 10.875”.

Color: Living Blues offers black and white or four-color (CMYK) ads. We cannot accept ads that include custom or PMS colors. Please make sure to convert all colors to their CMYK equivalent.

Living Blues cannot be held responsible for ads that do not meet our mechanical specifications. Ad content is checked for potential problems and PDF files are pre-flighted. If we discover a problem with your ad, you will be notified and given the opportunity to make corrections before the ad goes to press. We reserve the right to reject any advertising.

Ad Delivery: Ads may be submitted via Dropbox or by email. Please use Dropbox for large ad files. Please discuss with your ad representative which option would be best for you. Ad copy and camera-ready material is due in our offices by the dates specified in this rate card. We cannot be held responsible for advertising materials that arrive after the deadline.

Please contact Brett@LivingBlues.com for instructions

Position: Requested positioning of advertising, exclusive of inside and back covers, will be followed as closely as possible.

Terms and Conditions: Advertisers and agencies assume all liability for contents of published advertising, including text and/or illustrations. Advertisers and agencies assume all responsibility for any claim arising therefrom against the publication.

Agency Discount: Fifteen percent agency discount to recognized advertising agencies.

Payment: Advertisers will be billed upon publication. Payment is due upon receipt of invoice.


ADVERTISING REQUIREMENTS

Sizes: Ads must conform to sizes specified. Ads that do not meet these specifications will either be returned to advertiser or resized to fit, if possible.

Bleeds: Full page ads are the only ads that may include bleed. Ads that are intended to bleed require special attention. Please add 1/4” (.25″) bleed to the trim size on all sides.